Two weeks ago the Fine Gael and Labour government published a new bill to regulate the marketing and advertising of alcohol. The Public Health (Alcohol) Bill was also supposed to tackle the important issue of alcohol sponsorship of sporting events. While many of the elements contained in the Bill are important and welcome the government was rightly criticized for failing to tackle the key issue of drinks sponsorship of sporting events. Instead of clear legislation to end drink sponsorship of sport we got waffle. The Dáil was told that the question of sports sponsorship and the associated marketing and advertising of alcohol will be dealt with in a way that does not allow for the deliberate targeting of children. While the problem of drink linked to children is a matter of concern it is a fact that the greatest number of citizens affected by drink sponsorship of sports are adolescents, young men and women, and older citizens. A report three weeks from University College